I am on a mission... to empower leaders and their teams who prioritize their customers to build valuable and scalable brands.
Loaded
My approach fuses executive experience with over a decade of experience in strategy development and knowledge in cognitive science.
This journey has made me agile to the bone, user-centric at heart, and has fueled my creative DNA with a science-loving mindset.
Nearly half of my 18-year career has been dedicated to entrepreneurial ventures. I honed my skills by running a small Design Agency that served over 120 clients. I learned the art of making mistakes and building lean, customer-centric companies when I co-founded and led an international eco-friendly brand and later served as the CEO of a mental health startup.
While I may not have made it to Forbes 500, these experiences provided invaluable lessons on the ins and outs of building a business, brand, and team.
On the corporate side, I’ve had the privilege of learning from great minds and have consistently aimed to inspire teams in my leadership roles. I’ve served as Head of Brand or Creative Director for brands such as UBS, Jeronimo Martins, SoSafe, and Stileo.
I reposinioten biggest fashion aggregator, led strategic projects for UBS, introduced design systems and executed agile brand strategies.
Being a practicioner who not only advises but took responsibility for introduced solutions. I love connecting the dots with preferably, as few lines as possible. simplicity is the key.