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Make the promise hold in practice

⸺ with less drift, clearer choices, and value people can trust.

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⸺ The free intro conversation clarifies
the starting point and the right next step.
No service needs to be chosen in advance.
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⸺ See what each service is designed to resolve,
the value it may bring, and how the work can be shaped around your context.

Services

⸺ for businesses built around improving people’s
health, wellbeing or capacity to change.

Strategic Framing

Reducing the risk of solving the wrong problem by testing how the issue is framed and clarifying the next step.

Promise–Practice Assessment

Tracing how intended value is shaped across the business, what supports or weakens it, and where change would matter most.

Strategic Translation

Making strategic direction usable through shared principles and decision criteria.

Promise-Pracice Integration

Aligning decisions, delivery, evidence, and customer experience around the value the business intends to create.

Strategic Framing

⸺ Reducing the risk of solving the wrong problem.

Strategic Framing examines a priority issue about how value is defined, recognised or made real in practice.

It helps when different interpretations point to different actions, and getting the issue wrong could mean investing in the wrong solution, deepening the problem or weakening trust.

  1. Product, clinical, marketing or commercial leaders understand the same concern differently – and those interpretations point towards materially different actions.
  2. A visible problem is creating pressure to act, but it may not be explained by one isolated cause or resolved within a single part of the business.
  3. It is unclear how much investigation or intervention the concern justifies before further resources are committed.
  1. A shared, grounded view of the challenge, including the assumptions, uncertainties and differences in interpretation that shape the decision.
  2. A reasoned judgement about what the issue requires now and which next step is most justified.
  3. Reduced risk of investing in the wrong solution or initiative – or fixing a visible symptom while leaving the wider issue unchanged.
  1. Preparation
    After the intro conversation, we sign the NDA, followed by a short intake and a review of the materials most relevant to the concern.
  2. Working session
    In a 90-minute session, we distinguish what is known from what is assumed, surface differing interpretations, and test how the issue is currently framed.
  3. Independent synthesis
    After the session, I resolve inconsistencies where possible and distil the findings into a clear assessment of the issue, the remaining uncertainties and the most credible next step.
  4. Debrief
    We meet for 45 minutes to challenge the conclusions, resolve remaining questions, and agree how to proceed.

· One priority issue · Up to three participants · €2,200 fixed fee

Includes intake, review of relevant materials, a 90-minute working session, Framing & Decision Brief, and a 45-minute debrief meeting.

Issues requiring additional interviews, broader evidence review, clinical nuance, or wider organisational investigation are scoped separately.

Clarify Before You Commit

Promise-Practice Assessment

⸺ Clarifying what to strengthen first
and where change will matter most.

Promise–Practice Assessment reveals where intended value is breaking down or being left unrealised in practice, what is driving it, and where change is likely to matter most.

By showing where the issue appears, what keeps it in place and how far it reaches, the assessment provides a stronger basis for deciding what to address first and where change is likely to matter most.

  1. A consequential issue is visible, but leadership cannot yet tell what is producing it, how far it reaches, or what kind of response it requires.
  2. The concern crosses functions or stages of the experience, and no single perspective explains the whole pattern.
  3. Leadership needs a grounded diagnosis before committing to a larger change, investment, or course of action.
  1. A clearer view of where the promise holds, weakens or breaks across decisions, evidence, delivery and experience.
  2. A grounded diagnosis of the causes and conditions reinforcing the gap, including which visible issues share the same underlying pattern.
  3. Clearer requirements and constraints for change, reducing the risk of creating new friction or shifting the problem elsewhere.
  4. A stronger basis for deciding what to address first, what can wait and what level of response is justified.
  • Leadership interviews and cross-functional working sessions.
  • Review of relevant strategy, research, claims, evidence and performance signals.
  • Analysis of existing customer feedback and, where useful, selected customer interviews.
  • Review of the customer experience across relevant products, services and touchpoints.
  • Tracing where teams interpret priorities and trade-offs differently.
  • Mapping the contradictions, dependencies, incentives, ownership and handoffs that shape or reinforce the gap.

Promise–Practice Assessments typically range from €8,500 to €13,500. Assessments involving multiple journeys, extensive primary research, or unusually deep clinical review are scoped separately.

A typical assessment runs for 3 to 5 weeks and includes
3 to 6 internal interviews. Customer interviews are agreed separately when they are likely to substantially strengthen the diagnosis.

Find What to Strengthen First

Strategic Translation

⸺ Giving the business a shared foundation
for growth and adaptation.

Strategic Translation strengthens the direction the business already has when its value, position, promise or boundaries are partly implicit, fragmented or hard to apply.

It surfaces and resolves the choices that matter, creating a shared foundation teams can use in decisions and later integration.

  1. The business has evolved, but its value, positioning, offers, evidence, and priorities no longer provide a clear shared basis.
  2. Leadership holds important distinctions that remain implicit, fragmented, or difficult for teams to apply.
  3. The organisation needs to clarify what it is aligning around before trying to integrate it more widely.
  1. Clarity on the value the business intends to create, for whom and under what conditions.
  2. A sharper position and clearer basis for distinction, grounded in customer needs, category context, capabilities and evidence.
  3. Clearer boundaries around what the business can credibly promise and the nuance that must be preserved.
  4. Clearer choices about what must hold, what can adapt and what should be declined when priorities compete.
  5. A shared foundation teams can apply with less reliance on leadership – and carry into subsequent integration.
  • Leadership interviews and cross-functional working sessions.
  • Review of the existing strategy, research, evidence, offers and experience.
  • Analysis of relevant customer, market and category context.
  • Mapping the relationships and tensions between audience, promise, offers, evidence and experience.
  • Clarifying value, positioning, strategic edge, promise boundaries and the core narrative.
  • Translating the foundation into shared principles, decision criteria and practical examples.
  • Testing the emerging direction against live priorities, difficult choices and constraints.

Strategic Translation projects typically range from €15,000 to €22,000. Broader company-level, portfolio, or research-intensive work is scoped separately.

The fee is confirmed during scoping, based on the areas involved, the strength of the existing foundation, the depth of market review, and the complexity of the clinical context.
A typical engagement runs for 6 to 9 weeks and combines leadership interviews, cross-functional working sessions, and review of the relevant evidence and context.
Strengthen the Foundation

Promise-Practice Integration

⸺ Reducing friction and strengthening trust
where the promise matters most.

Promise–Practice Integration builds on an earlier Brandtropy engagement, turning a clarified direction into coordinated changes that teams can apply and customers can experience more consistently.

The work may continue as a focused project or an ongoing partnership when sustained alignment, adaptation and knowledge transfer are needed.

  1. Greater consistency between the intended value and the decisions, evidence, delivery, and experience within the priority area.
  2. Better alignment across functions, reducing contradictory decisions, repeated discussion, and avoidable rework.
  3. More usable guidance for recurring choices, with less escalation and dependence on individual interpretation.
  4. Greater capacity to adapt as conditions change without weakening the connection between promise and practice.

Working from one priority gap → defining what the agreed direction requires → designing a cross-functional solution → building it into live work → testing and refining it through use.

  1. Requirements for the priority area
    Clarifying how the agreed direction should shape decisions, evidence, delivery and experience within the selected area.
  2. Cross-functional solution
    Developing the changes, principles, criteria, responsibilities and practical guidance needed across the functions involved.
  3. Integration into live work
    Building the solution into the relevant roles, decisions, handoffs, workflows, tools and reviews.
  4. Testing and refinement
    Testing the solution through live work and refining it where use reveals gaps, friction or changing requirements.
  • Defining how the agreed direction should shape decisions, evidence and experience within the priority area.
  • Aligning the cross-functional decisions and trade-offs needed to carry that direction into practice.
  • Developing practical guidance for decisions, evidence, delivery and experience.
  • Applying the guidance in live work and refining it where it proves unclear, impractical, or incomplete.
  • Creating an ongoing rhythm for adaptation, knowledge transfer and greater team autonomy where continuity is needed.

Defined project

For a bounded integration scope that can be built into live work, tested and then owned internally. The work usually takes at least 10 weeks, allowing time for feedback and refinement.

Ongoing partnership

For work that needs continued coordination, adaptation or knowledge transfer as the solution develops through use. The partnership follows an agreed working rhythm, with regular points for review and refinement.

Fee
Scoped according to the breadth of integration, the functions involved, the support required and the depth of evidence or clinical review.

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Start the conversation

⸺ No service needs to be chosen in advance.
The intro conversation clarifies the starting point
and the right next step.
Book an Intro Conversation