Branding& storytelling
Robin Wood
⸻ FIND YOUR FOREST
And feel the connection with nature. Through enjoying the sun, taking some time for yourself or exploring new paths. Naturally, everyone has different ways of discovery.
And, where did Robin Wood find his forest? On his journey to capture the right balance between art and nature, he essentially planted one along the way.
The legend
…of you know who, but with the wooden twist. Robin Wood replaced the bow with a chisel, turning his “rebellious” energy into doing things differently. Like making bamboo sunglasses, watches, or… bikes, or creating only in the world’s 100% hemp watch bands.
Robin’s legend wouldn’t be complete without his forest. But we will come back to his ShareWood a bit later.
The Compass
The needle pointed towards the change. A positive one, towards a balance between design, nature and business.
Bold idea, but those are the most fun to pursue.
From a sustainable business model, through using alternative eco materials to a conscious lifestyle, full of deeper connections with oneself and others: Robin Wood invited to explore the world around us, enjoy it and… take care of it.
On the horizon
The landscape was getting greener than ever, but… too often “eco” brands were associated with patronizing people for, well, not tying themselves up to the tress. Therefore the barrier of entry was a bit higher, as you see.
On the other side, the greenwashing train was already at the full speed. Mass products straight from sweatshops were claimed to be 0 emissions, universe friendly, and sad-doplhin-in-the-ocean saving.
Complex environment.
And Robin Wood was all about finding the middle.
On the map
Robin strategically stationed in the Green Valley. In the middle, by nature. Sustainable, by design. On a bridge, over a flowing river of…Ok, enough fluff. To the point 🙂
But to be fair, it was a bridge brand. Robin’s quality and designer products were dedicated to a wider audience – which brought a lot of loyal customers and positioned him well in a couple of categories.
What else was on the map?
Materials and production in 6 countries: from Portugal to Japan; from Swiss mechanisms to bamboo wood.
Robin’s watches and sunglasses were appreciated all around the world, mostly by customers from the US, UK, Germany and France.
Welcome to the forest. Wel
For those who appreciate the beauty of the design, seek a connection with nature, and want to make a positive impact.
And a positive impact requires… positive actions.
Love design
Not any design, but good design. A fine balance between art and nature, to create watches, sunglasses and bikes that captured peoples imagination. Robin Wood proves that green alternatives can be not only intriguing but stylish and durable.
At the time, eco-designs were often clunky and boring. Sort of “it saves the planet so it doesn’t have to look good”. Neither was true therefore Robin won people’s hearts with his honesty and different approach.
Find your forest. Find your ⸻
⸻ way
⸻ sun
⸻ time
...and take Robin with you.
Every single detail
The world of details where every piece of design was a part of a story of appreciation for nature. From the products to digital assets. From green hands in the watches, to the unique patterns of the materials. Everything had its place in Robin world of experiences.
Visual language
E-commerce experience
Marketing communication
Feel nature
Through its exploration and appreciation. Robin Wood was all about worthwhile experiences and crafted products from materials that brought that natural feeling closer to you.
A world full of rich visuals nurturing the natural connection.
Photoshoots
"Louder than words."
Unique touch
Material selection played a pivotal role because it imparted a unique character to each piece: wood, hemp, and cork, with their natural textures, are never identical. Therefore, there were no two products that looked exactly the same by design.
Fragrance of the forest
From boxes and labels to packaging fillers, everything is made from certified, recycled materials. But how can we infuse the experience with the forest’s spirit and engage more senses? By adding a real pine cone, lightly infused with specially designed oil, to each box, we release a hint of the wilderness upon opening.
Be eco!
For Robin being eco didn’t inherently mean topping Greta Thunberg in her efforts. Every contribution matters, from small actions to everyday habits.
Time to circle back for a moment to the legend of Robin… Wood. The original one took from the rich to give to the poor, but we didn’t take it that far – we just embraced the sharing part. It seemed more on brand and… legal 🙂
The legend of ShareWood
It was an initiative where, from every purchase, a part of the income was donated to plant trees, support equine therapy, or restore old forests.
This completes Robin’s story—from alternative, eco-friendly materials, and sustainable sources to the positive impact made by every purchase decision.
Find your ⸻
Robin invited people to a friendly space dedicated to nature and design. By showing the impact of small actions, he inspired them to just go out and… find their forest.
Do you know where’s yours?
On the other side ⸻
So, what was my role in this entire story?
Well, basically, to make it all happen – as both, the co-founder and hands-on creator of the Robin Wood’s brand.
It was a pleasure
From the business strategy to the implementation of almost every single detail of Robin Wood’s brand.
From the selection of the materials to the design of the products, including watchmaking and building bamboo bikes because of… my love of design.
Branding is all about creating authentic and worthwhile experiences. Therefore everything from the marketing communication, through photoshoots to unpacking experience and scent design – I made sure that the story of Robin Wood and his world resonated with those, who were looking for their forest.
This almost 4 year-long journey, full of, let’s be honest, often tough lessons, wouldn’t be possible without amazing appreciation of the customers and everyone who was a part of the story of Robin Wood.
From my business partner and a second co-founder, through manufacturers, collaborators, photographers, models, to other slow brands –
P.S.
What is your story? What is your brand’s story? CTA: Let’s have a coffee”