Project Challenge
Overview
Sensly provides holistic solutions for the mental health care system. Through the marketplace, patients can find, book, and participate in online sessions with verified mental health professionals. To lower the barrier of entry, we have developed a special automated system called “Sensly Assistant.” This feature helps match patients’ problems and needs with qualified mental health professionals in their respective fields.
Additionally, Sensly offers a built-in SaaS dedicated to mental health professionals, automating their work processes and providing comprehensive support for all online services.
Goals
- Conduct market research and perform a company audit.
- Clearly define key brand elements such as USP, ESP, target audiences, and vision.
- Clearly define messaging and positioning.
- Create brand and marketing strategies.
- Create and develop brand assets and guidelines, including visual identity and tone of voice.
- Test assumptions and validate created assets.
Responsibilities
- Leading the project by combining Agile Branding Strategy with Design Thinking
- Conducting various workshops
- Creating, measuring, and iterating the brand strategy
- Leading the hands-on creation of a comprehensive visual identity
- Leading the creation of a content strategy with a strong focus on UX copy
- Collaborating with analysts to build and improve data collection methods (Google Analytics, HotJar, Kibana)
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Design Approach
The Solution
Objective
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Did some good stuff for those brands too
