• essence
  • expression
  • experience
  • effect
Loaded
The Journey of Two Heroes
Sensly
Mental health marketplace and SaaS

How's your mental health recently?

Until it happens to you.

At the time of writing this (2025), public discussion and awareness of mental health are in a completely different place than they were before COVID-19.

We’ve long known that 1 in 6 people worldwide suffer from mental disorders and that by 2030, the global cost of mental health issues is expected to reach $6 trillion. We’ve also known that every 40 seconds, someone dies by suicide.

So what changed? The power of experience.
The lockdowns confronted people with mental health struggles in a way that no statistic or report ever could.

The elephant
in the room

The system was already broken — but it simply collapsed under the pressure of millions of people locked in their homes, losing loved ones, or fearing for their economic and personal security.

The sensitive nature of mental health services, combined with the complex legal and ethical landscape, makes innovation in this field uniquely challenging.

But how quickly can we innovate without compromising the very health we’re trying to protect?

Looking into
the mirror

No one is immune to expert bias.

The outdated and fragmented mental healthcare system lacked clarity, with surprising divisions between different therapeutic schools and approaches. 

Resistance to change is a human thing.

But if the goal is to help people navigate their difficulties, shouldn’t finding that help be simpler than the internal world they’re trying to understand?

Trust is a process

You probably know the power of social proof. That’s why the fear of disapproval around admitting mental struggles hits so hard.

Stigma thrives on shared fears — of being vulnerable, judged, and rejected by society and those closest to us.

The sensitive nature of mental health also makes people more receptive to negative news and criticism surrounding the topic.

So, how do we help people believe there’s a way to feel better — and that they can get there?

Asking for help

For millions this “small step” feels as complex as the moon landing.

The Journey of Two Heroes

everyONE

Seeking support on their journey to a better quality of life through science-based therapeutic methods.

and guides

Mental health professionals who strive to make a difference and grow by helping their patients find balance and meaning.

When they connect

They meet in a space that fosters personalized mental health care — a place to grow and find support.

Leading with empathy

Digitizing a service that was almost solely done offline required the community to become the axis point of change — balancing innovation with the evolving needs of both mental health professionals and patients.

Through direct relationships, feedback, and collaboration — including webinars, joint projects, and social media — the community shaped the platform’s growth.

As a result, the marketplace and SaaS have earned a 4.7 out of 5 rating in an industry where online therapy wasn’t always welcomed.

Changing the narrative

To shatter the stigma and help people feel more confident in seeking mental health support, Sensly focuses on gradual, meaningful engagement — sharing practical tips and insights through social media and blogs, hosting free webinars on key topics, and offering free chats with specialists.

To meet people where they are, understanding their context, struggles, beliefs, and biases becomes an inherent part of the communication strategy.

It’s a dialog

Mental health is a difficult topic to talk about, not speaking of advertising it. Different moods, solutions? Doing X led to: Regardless of staggering stat about men beilng less likely to get help, out of 700 hundred Sensly’s patients within first year, 48% were men. How? Continuous learning and adapting to stay relevant.

Problems are complex enough - Getting help shouldn’t be. Person using lap/mobile and having a session

This philosophy underlies the way Sensly created experiences from digitizing the original service, through solutions like Sensly assistant, all-in-one place for online councellling (repetition) with access to XXX verified and highly qualified professionals.

Experience is everything

User experience is at the core of everything we do. We design every aspect of the patient experience to offer clarity and predictability, helping people navigate the often overwhelming world of therapy approaches, symptoms, specializations, and methods. Our goal is to make everyone feel calm and in control throughout their journey.

Better quality of life

marketplace views + some mood pictures with happy people / content
When the goal is a better quality of life; wheather it is to feel calmer, happier, or healthier – Patients success story. Number of sessions.

Changing the industry

SaaS mockups and visuals
Not only digitizing the service but also the workflow behind it. To benefit patients and ensure technology adoption, solutions were designed with and for mental health professionals and patients. Like in therapy, when change is coming, initial resistance is natural. Many therapeutic schools were skeptical about the efficiency of this channel. It wasn’t meant to replace traditional methods but to widen the possibilities. Community driven approach was the key. Now, digital counseling is an industry standard for most schools.

Empowering those, who do it for others.

SaaS profile, marketplace, video section, people, mood

As therapists equip their patients with tools, Sensly similarly assists mental health professionals in overcoming challenges on their journey to professional fulfillment and accomplishment.

Sensly is the go-to solution for managing digital practices and supporting operational tasks. It enables mental health professionals to work independently, establish their own brand, and work with better-aligned patients, thereby enhancing the efficiency of their help.

It starts with culture

TBD
Staying on track Vital part of all of those efforts and staying agile in such. environemnt was culture and methodology build around community. Design system to start with, instratructure and development – culture, agile Build in a way to pivot and easily reach new TA like B2B2C.

Up for the challenge

summary and success
What is the end? What is the success? Leading team of 10 to XYZ to build marketplace ans SaaS in tough industry. Acquiring Xpaients, X MH and X sessions. Building a brand that delivered on the promise through communication, community management to product development. Evaluation 2,5 x. Being CEO is demanding and you have to master the art of balance to stay healthy to be thre for your 100% as business needs you. You have to take care of yourself. That’s a message to my younger self, and you, reading this – there is no business performance if we are not well and healthy. Obvious, but it’s easy to get lost. We often look for how great someone can perform at work but do we care how they care of themselves to be able to do so at the first place?

My own biases

summary and success
The story of two heroes is backbone for business and brand strategy that i developed and led the execution of. At the time of joining the project it was called “MyTherapy” and completed in 1/3 after 8 months idevelopment. Couple of workshops, feedback rounds with users, and 5 months later, the MVP of the reinvented product was live in the market. Marketplace for those whonseeks help and SaaS for mental health professionals under new brand: Sensly. A month before planned launch I was offered to become a CEO of the company. And then… we can always talk about it in person. Happpy to grap e-coffe with you!
Branding& storytelling
Robin Wood